Heartland Dental

Snapshot

Heartland Dental — large, growing dental organization; Medallion cold-outreach prospect; declined BDR outreach 2026-04-20 (does credentialing in-house, delegated with all major payers).

Key Contacts

Customer — Rene Gentile, Senior Director of Strategy (rlake@heartland.com). Medallion — Michael Massey, Business Development Representative (michael.massey@medallion.co).

Decisions & Commitments

• 2026-04-20 — Rene Gentile declined outreach: Heartland does all credentialing in-house and is delegated with all major payers; not a near-term fit per Gong call, 2026-04-20.

Source History

• 2026-04-20 — BDR cold call — Rene Gentile